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Be rebellious! How ANA is Utilizing Design Thinking to Connect its Past with...
All Nippon Airways (ANA), Japan’s largest airline, operates in a highly competitive industry that has not witnessed any radical innovations for years. To make the situation more challenging, the...
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How SwipeSense Makes Hand Cleaning In Hospitals As Easy As Wiping Them On Pants
The Challenge Experts agree: simply improving staff hand-washing habits could prevent these needless infections. While hospitals have plenty of communal sinks and hand-sanitizing dispensers,...
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How Design Thinking Turned One Hospital into a Bright and Comforting Place
Over the past 10 years, the hospital’s managers have transformed their institution from the usual, grim, human-repair shop into a bright and comforting place. By incorporating design thinking and...
View ArticleA Tough Crowd: Using Design Thinking to Help Traditional German Butchers
If this were a good idea, someone would have done it already”: this is what a design thinking team heard, over and over again, when trying to develop new business concepts for traditional butcher shops...
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Adding Value to Service Expansion: Vlisco’s Innovation Journey
Vlisco reacted to these changes in the West African market by introducing design thinking within the company to come up with a new vision and strategy. Vlisco produces fabrics since 1846, and is unlike...
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Energy Solutions for the New Generation: Design Thinking at Innogy
„I first came into contact with design thinking when I needed an idea”, Itai Ben-Jacob explains. In 2015, he intended to explore one of innogy’s innovation focus areas, ‘urban mobility.’ Together with...
View ArticleDesign Thinking as an Entrepreneurs’ Mindset?
The story of the start-up "Everest" shows how design thinking is applied in the search for a viable business model. Continue reading →
View ArticleOne Project Changes the Organization: The Case of Derdack
Matthes Derdack had a clear goal in mind when he introduced design thinking into his company. He wanted to redesign a specific feature (the planning of on-call duty) of his company’s overall software...
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Changing Experiences through Empathy – The Adventure Series
Background Diagnostic imaging procedures are cutting-edge technology, but at the same time they are an unpleasant experience for patients – and even more for pediatric patients. Doug Dietz is an...
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Design Thinking in China: How Siemens CT Copes with Cultural Issues
Design thinking has oftentimes been described as a cultural change. Companies integrating design thinking typically aim at building a “design culture”. What does this actually mean? There are some...
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How AirBnB uses Design Thinking in Projects – An Example
Slide through the gallery to get some impressions of AirBnB's working culture (the image shows AirbnB's SF headquarter). AirBnB - Entrance Hall AirBnB - Entrance Hall AirBnB - Houseboat Deck AirBnB -...
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Autodesk: A Design-Driven Company
Autodesk gallery SF: model of a car Autodesk gallery SF: 3D print Autodesk gallery SF: 3D print Autodesk: open office space Autodesk: CEO's desk Autodesk: meeting room for design synthesis and...
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From Stories and Metrics
Intuit is a well-known and widely documented example of a company, which successfully incorporated design thinking in its transition to a more customer-centric corporate culture. Design thinking’s...
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The Link between Data Triangulation and Brainstorming Facilitation: Design...
Slide through the gallery to get some impressions of AirBnB's working culture (the image shows AirbnB's SF headquarter). AirBnB - Entrance Hall AirBnB - Entrance Hall AirBnB - Houseboat Deck AirBnB -...
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The Rise & Fall of Design Thinking at Oticon
We talked to a former Oticon employee who decided to go to Denmark in 2007. At first it was difficult for him to find a job there. Even with a degree in mechanical engineering from one of the best...
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Redesigning Employment Pass Application in Singapore
What was the situation? The process of applying for an Employment Pass used to be a laborious 13-step procedure with long waiting times for both employers and foreigners. Process re-engineering efforts...
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From Universe to Society
What is the universe made of? What is dark matter? Is there a theory of everything that could explain the fundamental laws of nature? These scientific questions relate to peculiarities in sub-atomic...
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Ericsson’s Innova System
We talked with Erik Chang from Ericsson to learn about their multilayer approach to innovation, which they call Innova. Innova aims at setting free an entrepreneurial spirit amongst Ericsson’s...
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How Design Thinking Enabled MLP to Speak the Customer’s Language
Confrontation with customer’s new perception For any financial service provider like MLP, customer proximity is the single most important aspect in daily business – especially as financial consultancy...
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Designer Nights Out: Good Urban Planning Can Reduce Drunken Violence
Tragically, another young life has been lost in an alleged one-punch assault, this time in Brisbane’s Fortitude Valley. These assaults are frightening occurrences in themselves, but also they pose much...
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