Early Approaches: The US Tax Forms Simplification Project
Design has a long tradition and a rich history in the public sector. Nearly 40 years ago, when the US Congress passed the Paperwork Reduction Act into law, the Internal Revenue Service (IRS) turned to...
View ArticleHow an Improved Food Service Creates a Better Life Quality for Elderly People
The Danes, like citizens in most developed countries, recognize that the aging of their population presents many challenges. One of these is serving the more than 125,000 senior citizens who rely on...
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Extreme Bathroom Users: Lapeyre Embraces the Elderly
When Lapeyre approached their ME310 student team for the first time in October 2013, the marketing representative didn’t exactly expect much: “As an old adventurer in marketing, I thought I had seen it...
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Reinventing Solar Energy Supply for Rural Africa
Being part of an ever-connected society, many people in the Global North can barely fathom that still more than 1.5 billion people live off the grid. Instead of simply plugging in, they use kerosene...
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Failure to Launch: Learning About Design the Hard Way
T he Australian Taxation Office is a leading public sector design organisation. It has a long and established history of using design thinking and employs a significant design capability. However, in...
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Comfortable with Feeling Uncomfortable: Innovation at the San Francisco Opera
The evening, organized by the San Francisco Opera (SFO), was called “Barely Opera,” with the slogan “This Isn’t Your Grandmother’s Opera.” Complete with a “Wheel of Songs” that audience members could...
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Be rebellious! How ANA is Utilizing Design Thinking to Connect its Past with...
All Nippon Airways (ANA), Japan’s largest airline, operates in a highly competitive industry that has not witnessed any radical innovations for years. To make the situation more challenging, the...
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How SwipeSense Makes Hand Cleaning In Hospitals As Easy As Wiping Them On Pants
The Challenge Experts agree: simply improving staff hand-washing habits could prevent these needless infections. While hospitals have plenty of communal sinks and hand-sanitizing dispensers,...
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How Design Thinking Turned One Hospital into a Bright and Comforting Place
Over the past 10 years, the hospital’s managers have transformed their institution from the usual, grim, human-repair shop into a bright and comforting place. By incorporating design thinking and...
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A Tough Crowd: Using Design Thinking to Help Traditional German Butchers
The reluctance their team faced was particularly unsettling, as it challenged the very way they work. Being user-centered is at the core of design thinking. In the step by step of the process, design...
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Adding Value to Service Expansion: Vlisco’s Innovation Journey
Vlisco reacted to these changes in the West African market by introducing design thinking within the company to come up with a new vision and strategy. Vlisco produces fabrics since 1846, and is unlike...
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Energy Solutions for the New Generation: Design Thinking at Innogy
„I first came into contact with design thinking when I needed an idea”, Itai Ben-Jacob explains. In 2015, he intended to explore one of innogy’s innovation focus areas, ‘urban mobility.’ Together with...
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Taking Risks, Earning Trust and Including Co-Workers: User-Centred Design at...
In 2016, Andreas Bürgler heard the term “design thinking” being tossed around left and right. “There was a lot of discussion about design thinking, everybody used it as a buzzword, and I felt that few...
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Feeling in Control: Bank of America Helps Customers to “Keep the Change”
The bank hoped to bring a human-centered angle to an industry which is hardly known for innovation. They were especially interested in the customer segment of boomer-age women with children. To conduct...
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IBM: Design Thinking Adaptation and Adoption at Scale
Our readers who have followed design thinking’s development in the industry in the last 10+ years might be familiar with this situation: generic ‘workshop design thinking’, which was originally...
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Building Trust with Prototypes: An IoT solution at Piller
It all started with an invitation by the SAP SME team to join an innovation workshop in April 2018. One year later, Piller Blowers & Compressors prepares to deliver the first predictive maintenance...
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B2B Design Thinking: Product Innovation when the User is a Network
When B2B companies talk about user experience, they are really considering the aggregated needs of multiple people and roles in a large ecosystem. But what happens when those objectives are vastly...
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Umpqua – Slow Banking: Building a Community Experience
Design Thinking is always user-centered: focusing on delivering an experience that is desirable for customers, in the best case “delighting” them. However, creating a unique solution with Design...
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Japan Patent Office Strives to Bridge Invention and Innovation through...
Challenge: Invention and Innovation How can we measure how innovative a country is? The Japan patent office (JPO), an external entity of the Ministry of Economy, Trade and Industry, observed a gap...
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Curiosity and Freestyle: Redesigning the In-Flight Meal Experience
This was the challenge that Tiago Cavagnaro and his innovation consultancy HOOKAH faced in Chile. However, there was a catch – the company was only about a month old. “To be honest, I had just come...
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